How to post Real Estate Videos to Facebook and Instagram

If you’re a realtor in Winston-Salem, Clemmons, Advance, or anywhere in the Triad, you know that social media is essential for reaching today’s home buyers. But simply posting listing videos isn’t enough—you need to optimize them for Facebook and Instagram’s algorithms to reach potential buyers in the Winston-Salem area and beyond.

Here’s your complete guide to posting home listing videos that actually get seen by buyers in Forsyth County, Guilford County, and surrounding areas in the Triad.

Why Realtors Need Video Marketing

The Forsyth County real estate market is competitive. Whether you’re listing homes in Ardmore, Buena Vista, Lewisville/Clemmons, or the historic West End, your listings need to stand out. Video content gets significantly more engagement than photos alone, and when optimized correctly, your property tours can reach thousands of potential buyers in the Triad and beyond.

Bottom line: Instagram Reels and Facebook Reels are currently the #1 way for Winston-Salem realtors to reach both local buyers and out-of-state relocators looking at North Carolina homes.

The Power of Professional Photography & Drone Footage

Before you even think about social media strategy, you need high-quality content to post. This is where professional real estate photography and drone footage become game-changers for Winston-Salem, Forsyth County, and area listings.

Why Drone Footage is Trending in Real Estate

Drone footage has become one of the hottest trends in real estate marketing, and for good reason:

• Showcases property size and lot dimensions – Buyers can see the full scope of the property, yard, and surrounding area
• Highlights location advantages – Show proximity to downtown Winston-Salem, Wake Forest University, Wake Forest University Baptist Medical Center (WFUBMC), Novant Health Forsyth Medical Center, parks, and major highways like I-40, Business 421, and Hwy 52.
• Creates cinematic appeal – Aerial footage looks professional and makes your listing stand out from competitors
• Increases engagement – Videos with drone footage get significantly more shares and saves on social media
• Appeals to out-of-state buyers – Relocators to the area want to see neighborhoods, not just houses

Pro Tip: Drone footage of tree-lined streets, downtown, historic neighborhoods, and proximity to the Blue Ridge Mountains creates an emotional connection that ground-level photos simply can’t match.

Use Urban Pioneer Photography for Your Listings

For stunning MLS photos, video tours, and professional drone footage in the Winston-Salem area, Urban Pioneer Photography is your go-to resource. High-quality visuals aren’t just nice to have—they’re essential for:

• Standing out on the MLS among hundreds of Triad listings
• Creating scroll-stopping social media content that gets engagement
• Building your reputation as a premium Winston-Salem realtor
• Justifying listing prices with professional presentation

When your listing has crisp interior shots, twilight photography, and sweeping drone footage of the property and neighborhood, buyers take notice—and so does the algorithm.

Top 10 Tips for Winston-Salem Real Estate Video Marketing

1. Go Vertical for Mobile Viewers (9:16 Aspect Ratio)

Most home buyers are scrolling on their phones during lunch breaks or evenings. Shoot your videos vertically for Reels. This creates a full-screen, immersive experience. Use 1080 x 1920 pixel resolution for crisp, professional quality.

2. Keep Videos Short (Under 90 Seconds)

Whether you’re showcasing a historic Craftsman in West End or a new build in Lewisviile, keep your video under 90 seconds. The algorithm prioritizes short-form content, which means more reach for your Winston-Salem listings.

3. Hook Viewers in the First 3 Seconds

Start with your property’s best feature or dramatic drone footage: “Wait until you see this kitchen in Buena Vista!” or “Can you believe this is under $400K in Winston-Salem?” or open with stunning aerial footage of the property. The first 3 seconds determine whether people keep watching—and watch time directly impacts how many Triad buyers see your video.

4. Add Captions to Every Video

Most users scroll with sound off. Adding captions ensures your message reaches buyers browsing during work breaks or while kids are sleeping. Mention specific Winston-Salem neighborhoods and features in your on-screen text.

5. Tag Relevant People and Pages

Be sure to tag relevant people and pages, including the realtor, realtor group, neighborhood page, and city page in the post when appropriate for further reach.

6. Ask for Engagement from Locals

The algorithm loves Shares, Saves, and Comments. Ask viewers: “Which Winston-Salem neighborhood is your favorite?” or “Tag someone moving to the Triad!” or “Save this if you’re looking for homes in Forsyth County!” Specific calls-to-action drive engagement.

7. NEVER Post YouTube Links on Facebook

This is critical for realtors: Facebook’s algorithm heavily penalizes posts with YouTube (their biggest competitor) that pull viewers away from Facebook—sometimes reducing reach by 7-10x.

Instead: Upload your MP4 file directly as a “native video.” Native videos auto-play, get more engagement, and reach far more potential buyers.

8. Put Listing Links in Comments, Not Captions

Don’t put your MLS link or property website directly in your initial Facebook post. The algorithm downgrades posts that send users away from Facebook. Instead, say “Full listing details for this Winston-Salem home in the first comment!” and post the link there.

9. Use Location-Specific Hashtags

Maximize local discoverability with 5-10 relevant hashtags:

• #WinstonsalemRealEstate
• #WinstonsalemHomes
• #TriadRealtor
• #ForsythCountyNCHomes
• #NorthCarolinaRealEstate
• #WinstonSalemNC
• #(neighborhood/development name)
• #LewisvilleNC
• #GreensboroHomes
• #HighPointRealtor
• #NCHomesForSale
• #MedStudentHousing
• #NearWakeForestUniversity
• #NearUNCSA
• #NearWSHospitals

10. Showcase Winston-Salem’s Unique Features

Highlight what makes Triad properties special: proximity to Wake Forest University, downtown Winston-Salem dining and arts, Old Salem, Reynolda Village, nearby colleges, hospitals, access to I-40 and Business 421, or nearby Pilot Mountain and Hanging Rock State Park. Out-of-state buyers love learning about what makes Winston-Salem special.

How to Use Drone Footage in Your Social Media Strategy

Drone footage isn’t just for luxury listings anymore—it’s becoming expected for properties at every price point in the Winston-Salem market. Here’s how to leverage it:

For Instagram & Facebook Reels:

• Start with aerial shots – Open your Reel with a sweeping drone shot of the property and neighborhood
• Show the “big picture” – Use drone footage to reveal lot size, proximity to amenities, and neighborhood character
• Highlight privacy – Aerial views show tree coverage, space between neighbors, and peaceful surroundings

For MLS Listings:

Include drone photos that show:

• Full property from above (house, outbuildings, yard)
• Neighborhood context (nearby parks, schools, shopping)
• Street view with surrounding homes
• Sunset/twilight photos and aerials for emotional impact

Why It Matters:

Listings with drone footage in the Winston-Salem area receive more inquiries, more showing requests, and often sell faster than those without. Buyers want to see the complete picture, and aerial footage delivers that instantly.

Optimize for Winston-Salem Home Buyers

Use location-specific language in your captions:

• “Stunning 4BR in West Salem with original hardwoods”
• “New construction in Clemmons, minutes from I-40”
• “Downtown Winston-Salem loft with rooftop views”
• “Family home in Lewisville school district”
• “Investor opportunity near historic Old Salem”
• “Look at this property from above! Drone footage shows the incredible lot”

This helps your content appear in local searches and signals to the algorithm that your video is relevant to Winston-Salem and Triad users.

Final Thoughts for Triad Realtors

The Winston-Salem real estate market moves fast, and social media algorithms reward content that keeps users engaged. By combining professional photography from Urban Pioneer Photography, stunning drone footage, and smart social media optimization, you’ll dramatically increase your listing’s visibility to buyers in Winston-Salem, Greensboro, High Point, and throughout the Piedmont Triad.

Whether you’re selling historic homes in West Salem, modern builds in Clemmons, or investment properties near Wake Forest, professional visuals and strategic posting will help you reach more qualified buyers.

Ready to dominate Winston-Salem real estate social media? Start with professional photography and drone footage, then implement these posting strategies!

About Urban Pioneer Photography
For Professional Real Estate Photography & Drone Footage: Contact Urban Pioneer Photography for stunning MLS photos, virtual 3D tours, and aerial footage that makes your Winston-Salem listings stand out.

Serving: Winston-Salem, Clemmons, Advance, Lewisville, Kernersville, Greensboro, High Point, Forsyth County, Davidson County, and the entire Piedmont Triad region of North Carolina.

About Kristi Johnson Marion
Kristi specializes in communications, marketing and social media in Winston-Salem and the Piedmont Triad. From Advance to Lewisville, Clemmons to downtown Winston-Salem, she helps businesses maximize their online presence and reach more buyers. Need help with your marketing strategy? Contact Kristi today!